Neuro-Linguistic Programming (NLP) was created in the early 1970s by Richard Bandler, a computer scientist and Gestalt therapist, and Dr John Grinder, a linguist and therapist. Bandler and Grinder invented a process known as ‘modelling’ that enabled them to study three of the world’s greatest therapists: Dr Milton Erickson, father of modern hypnotherapy; Fritz Perls, creator of Gestalt therapy; and Virginia Satir, the mother of modern-day family therapy. They wanted to know what made these therapists effective and to train others in their methods. What is offered today as NLP is the product of this modelling process.
Neuro Linguistic Programming
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Neuro-Linguistic Programming is an extremely powerful concept. It is said by many to contain all the positive and most useful aspects of modern psychology. NLP has many beneficial uses in the business environment. The experience of undergoing NLP training is a life-changing one for many people, and its techniques offer substantial advantage to most roles in organizations:
- Directors and executives
- Managers at all levels
- Sales people
- Customer care operatives
- Receptionists
- Secretarial staff
- HR and counselling staff
NLP techniques help particularly by making it possible for people to:
- Set clear goals and define realistic strategies
- Coach new and existing staff to help them gain greater satisfaction from their contribution
- Understand and reduce stress and conflict
- Improve new customer relationship-building and sales performance
- Enhance the skills of customer care staff and reduce customer loss
- Improve people’s effectiveness, productivity and thereby profitability
Presentations: Communication Impact
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NLP Operational Principles
NLP consists of a set of techniques for effective behavioural modification, and is based on four principles which are:
- Principle 1: Achieving Outcomes – know what outcome you want to achieve.
- Principle 2: Sensory Awareness – have sufficient sensory acuity (acuity means clear understanding) to know if you are moving towards or away from your outcome.
- Principle 3: Changing Behaviour – have sufficient flexibility of behaviour so that you can vary your behaviour until you achieve your outcome.
- Principle 4: Time for Action – take action now. It is important to have specific outcomes.
Many people do not have conscious outcomes and wander randomly through life. NLP stresses the importance of living with conscious purpose. In order to achieve outcomes it is necessary to act and speak in certain ways. NLP teaches a series of linguistic and behavioural patterns that have proved highly effective in enabling people to change the beliefs and behaviours of other people.
Time for action !! Please feel free to contact us if you feel Neuro-Linguistic Programming can assist you in living with conscious purpose.
